Digital Divide


Brabeum has developed numerous techniques to enable behaviour
to be fused with a customer’s physical entity

The digital divide represents the gap between online interactions and the ability to associate those behaviours with a customer or prospect. 

The problem is accentuated when the interactions cannot be directly associated with a physical link to a customer, for example via and email address, or customer identifier.

This is not a new problem, in fact marketers have always been faced with the issue of how to relate customer behaviour with a customer or prospect.  Brabeum has developed numerous techniques to enable behaviour to be fused with a customer’s physical entity.

These techniques have been extended to online transactions, and exploit four key information types:

  • Historical behavioural patterns
  • Information about the device being used
  • Geo-locational data associated with the interaction
  • Fusion with 2nd and 3rd party information sources

Brabeum, has the ability to extend this, merging behaviours with demographic information enabling clients to gain deeper and richer understanding of who their customers are, the products they are interested and when they are likely to need them.

Brabeum notification statement

Brabeum notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Brabeum to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Brabeum and our client, Brabeum may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Brabeum take reasonable steps to ensure the related overseas entities do not breach the APPs.

Brabeum have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Brabeum, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Brabeum take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Brabeum no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Brabeum for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Brabeum to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.