Brabeum enable a greater understanding
of customer preferences and behaviours
Success in the realm of data enhancement directly correlates with the relationship between each segmentation variable and the project requirements.
While Brabeum holds a range of powerful variables in house, we take an independent and agnostic stance when it comes to variable selections.
By mapping your preferences and goals to data options from market, marketers benefit from comprehensive intelligence across customer & prospect data.
Brabeum enable a greater understanding of customer preferences and behaviours using combinations of behavioural attributes, predictive models, survey results and geo-demographic overlays.